Lululemon commissioned me to create the key visual illustration for the Chinese New Year 2022 campaign.

I start my design by asking myself if any memorable moment or symbol in my memory can express New Year's wishes. The traditional form of sending a message with something is often more intimate and inclusive, like the Chinese knot. So I provided a creative way that could be extended infinitely through an understanding of traditional 'weaving', where all the elements could be freely combined.

Client: Lululemon