Yulong Lli is an illustrator and visual artist specialising in branding, editorial, and campaign visuals for fashion, lifestyle, and luxury clients.
He collaborates with brands to develop distinctive visual languages across campaigns, packaging, and brand storytelling, combining bold colour, narrative composition, and cultural references.
His work spans the US, China, and Europe, creating illustrations for global campaigns and cross-cultural audiences.
Available for campaigns, collaborations, and commissioned projects.
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Massimo Dutti Campaign
Commissioned by Massimo Dutti, this project was developed for a campaign exploring contemporary interpretations of traditional Chinese romantic narratives.
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Editorial Illustrations
Illustrations created for publications, magazines, and editorial storytelling.
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Apple Chinese New Year Campaign
Commissioned by Apple for its Chinese New Year campaign, this project was developed in collaboration with two artists, with Yulong leading art direction and creating the 2D illustrations.
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NUINUI Books Chinese Myths and Legends
Commissioned by NUINUI BOOKS, this project was developed as part of the World Mythologies series, focusing on Chinese mythology.
